brave [little] meme

Somewhat surprisingly, the iPhone contributed little to the measured increase in US mobile internet use of 11.6 million daily users year-to-year.

In fact, only 30% of the increase comes from smartphones at all, with the remaining 70% originating from lower-end feature phones.

The main driver? Social networking of course, with Facebook and Twitter gaining a staggering 427% jump in regular mobile users.